How to Start Tourism Company in Pakistan

How to Start Tourism Company in Pakistan?

Given the history and the tourism potential of Pakistan, starting a tourism company in Pakistan seems a lucrative investment. This specific business field is yet to expand in the country. Considering the demand and scope of it, starting this business will be one of the wisest decisions one can make. If you are interested in this business but do not know how to start tourism company in Pakistan, then this guide is for you. We will walk you through the processes required to start this business.

What Is a Tourism Business And A Tourism Company?

This business refers to services and activities involved in facilitating travel and related leisure activities. Mainly, this is a business that provides travel and leisure-related services to people based on their specific demands. The entity that facilitates the processes involved in tourism, travel and hospitality is dubbed a tourism company. These companies arrange tours for individuals and groups and offer services to cater to their travelling needs, such as planning, booking, transportation, etc.

In Simple Terms, The Purpose Of A Tourism Company Is To

  • Facilitates travel for individuals and groups
  • Provide travel-related services and packages
  • Deals with travel-related issues and concerns of people
  • Takes the burden of people related to travelling
  • Considers financial means and books affordable travel packages
  • Offers planning, booking, guide and transportation services
  • Offers assistance in obtaining a visa, travel insurance and accommodation

How To Start Tourism Company In Pakistan?

Running a tourism company is an exciting venture. It serves people seeking leisure, adventure, or business-related travel. If you want to start and excel in this field, you should be aware of this business and how it operates. You should know that starting a company cannot be a piece of cake. However, proper understanding of the processes involved helps you pave the way.

Ask yourself why you should start your business and what the primary motive behind it is. Do you have the skill and passion to stay consistent and face challenges? Are you committed? What are types of tourism in Pakistan? How much investment is required for a tour and travel agency in Pakistan? What are the requirements for opening a travel agency in Pakistan? Make a commitment to yourself before starting this journey. Undoubtedly, it is a rewarding field, but everything comes with a price.

Explore our tours to embark on a journey of discovery and adventure across the enchanting landscapes of Pakistan.

You need to consider the following steps if you want to start this business

Market Research

First of all, you need to understand this industry in Pakistan and how it functions. Understand the requirements and needs of the market and also analyze the business models of your competitors. This initial research will help you identify your specific niche within this sector.

Business Plan

Now, outline your goals and targeted market based on your specific niche and develop a business plan. Your business plan will bring clarity of direction and also help you assess the feasibility of your business idea. It is quite necessary to develop marketing strategies and for financial projection.

Legal Requirements

Now comes the time to meet legal requirements, get the necessary licenses, and register your company. During this process, you will have to register your company and get an NTN number for tax purposes.

Plan Your Finances

Now, calculate the expected cost to establish your business and initiate this voyage. This cost might include office space, equipment, a marketing budget, salaries, and working capital. Also, open a business bank account to manage business-related transactions.

Develop Packages

Create attractive packages and also develop pricing strategies based on the interests of your targeted market, competition and the value you are offering. You need to develop user-friendly packages to garner their interest and establish your presence in the market.

Identify Your Unique Selling Point (USP)

You should have a clear answer as to why one should prefer you over your competitors. You need to communicate it everywhere and attract your customers. It must be compelling and attractive. Your unique selling point will become your identity and will distinguish you from others.

Explore Marketing Options

It is essential to convey your message and develop an online presence through social media and websites. You can also use these tools to build and expand your clientage. You should use online and offline marketing strategies to reach out to your targeted audience.

An Important Point To Ponder Upon: Types Of Tourism In Pakistan

Before starting your tourism company in Pakistan, you should know about the types of tourism in Pakistan. Pakistan offers a diverse array of tourism opportunities that caters to a wide range of interests and preferences. Cultural and religious tourism are two main types of tourism in Pakistan.

What are the requirements for opening a travel agency in Pakistan?

First of all, you need to register your travel agency and obtain an NTN number from FBR. Then apply for a trade and tourism license. It is essential to complete basic requirements to get your agency registered. Maintain sufficient amount to cover initial cost.

Summing Up:

If you are a business enthusiast, here is how to start a tourism company in Pakistan. It is a lucrative field to begin your business in. Before starting this business, you need to do market research, identify your niche, develop your business plan, identify your unique selling point, and register your company. Do not forget the importance of marketing and establishing your online presence.


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Yes. It is a profitable sector. It generates revenue, creates jobs and also plays a crucial role in national economics. It is a persistently growing industry and people who want to excel should establish a tourism company in Pakistan.

The investment required to start a tour and travel agency in Pakistan depends on a few factors. These factors include but are not limited to office spaces, strength of team, scope of the company, etc.

Do some market research and find out and prepare documents such as copies of CNIC, NTN, a bank statement, experience letters and other documents required for this process.

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